Assistant Director - Field Marketing(IT)

Saaki and Argus
  • Bangalore
  • 10-20 lakh
  • 14-16 years
  • 13 Jul 2015

  • Senior Management-Marketing

  • IT/ Technology - Software/ Services
Job Description

- Provide marketing counsel to senior leadership and stakeholders regarding integrated marketing, including image, relationship development, competitive analysis, buyer values, alliance dialogues and lead generation.

- Provide value-added input into concept development, budgeting, implementation and performance measurement for all specific marketing programmes in close collaboration with the regional FMMs in Europe and APAC.

- Prioritise and execute joint marketing and communications to high priority clients that have been identified in the vertical/regional business strategy (existing clients) and sales plans (new business) in close association with regional FMMs to illustrate a holistic approach.

- Advise sales teams on ways to leverage and promote the integrated marketing & sales function to secure the sale, thereby providing a unique and differentiated proposition for sales teams, delivering business value and outcomes to clients.

- Act as marketing focal point, developing and managing internal communications for the geographies, to include sales activity, service updates, best practices and news on wins.

- Link closely with Field Marketing colleagues across the globe in sharing and promoting marketing tools and credentials.

- Create and develop specific marketing collateral and ensure a localised content pipeline e.g. industry speeches, presentations, battlecards, fact sheets, videos, credentials, thought leadership and PoVs and externally approved credentials and references to secure the sale.

- Manage agency and contractor resources and third party service providers e.g. approved agencies, designers, writers, media / PR, telemarketing agencies.

- Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives.

- Plan and manage investment and budget items. Ensure a measurable Marketing ROI.

- Ensure the integrity and adherence to data privacy laws for client databases and the input of data.

- Ensure that all global marketing policies and procedures are followed.

Competencies/Skill sets for this job

Marketing Sales Field Marketing Budget Budgeting Pipeline Party Service

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Saaki and Argus