Marketing for Leading E Commerce Company

Kelly Services
  • Delhi, Gurgaon
  • 10-15 lakh
  • 2-7 years
  • 19 Mar 2015

  • Senior Management-Marketing

  • Internet/ ECommerce
Job Description

Create, manage and analyze all digital marketing campaigns (Free &
Paid campaigns)
Search Engine Optimization, SEM, Paid Social Media, Display ads
PPC campaigns - Manage paid marketing campaigns on major search
engines- Google, Facebook, Yahoo etc
Should understand Search & Display advertising and Affiliate marketing
Oversee keyword lists, ad copies, banners, product listings etc

App Marketing: (Essential&Preferred)
Deep understanding of user attribution and analytics on native mobile apps
Past experience on running CPD campaigns on direct, referral, paid & social mediums
Prior experience in Funnel & retention analysis for native mobile apps
Prior experience of following tools : AppsFlyer, Mixpanel, MAT, etc.

Social Media Marketing
Build paid social media campaigns in Facebook & other social networks
Optimizing of new & existing campaigns to achieve CPAs within target
Establishing a conversion strategy from fans to customers
Reporting on trends in Facebook and the social media space in general
Monitoring paid competitor activity in Facebook
Daily, Weekly and Monthly performance reporting of all KPIs

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Kelly Services