Mobile Marketing Manager-top B School only

INTELLI SEARCH SERVICES PVT. LTD.
  • Bangalore
  • 10-20 lakh
  • 1-5 years
  • 158 Views
  • 06 Jul 2015
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  • Senior Management-Marketing

  • Internet/ ECommerce
Job Description

Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs
Understanding acquisition models and selecting proven and new channels to meet
objectives
Translate the user acquisition targets and budgets into cutting edge mobile marketing
Running campaigns on Facebook / Google Display Network and similar large scale mobile ad networks
Measure, evaluate and optimize the marketing programs and expenses incurred in App Distribution
Partner with product managers to identify needs and help define necessary product/service improvements and new areas for innovation

Minimum 1 year of experience in mobile app marketing
High on analytical skills and able to derive actionable insights from a lot of data
Ability to understand user behavior for optimizing the campaigns
Keen understanding of how ad networks / ad auctions work
Data visualization and insight development
Good written and communication skills


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