Marketing Lead

Resource Weaver HR Consulting Private Limited
  • Mumbai
  • 10-15 lakh
  • 8-12 years
  • 02 Sep 2015

  • PR/ Public Relations, Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Develop the segment wise acquisition plan, distribution alignment, performance analysis and optimization, to achieve the overall targets for the State

Target identified Customer segments with specific offers through specific Channels. Ensure high quality of acquisition and VLR

Drive a segmented acquisition approach to acquire the High value customers (HVC) with high ARPU, Apple Customers, High end handset owners, high data users and high end WiFi users (including VIPs, Opinion Makers and Influencers) within the overall segment

Aligning promotions, products and experience for targeted Segments.

Identify Customer product needs, Design and implement GTM strategy to acquire these Customers across state.

Analyse patterns that emerge from ongoing usage to ultimately maximize revenue and product penetration from lsquoSegment of 1rsquo

Usage & Retention (Incl Revenue Maximization, Retention and Advocacy)

Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives

Design incentive programs to increase product usage for each of the customer segments

Collaborate with product development teams and provide them with feedback on product design basis the usage trends across segments. Pre & Post analysis of related product launches

Manage customer retention activities, work with the state CSD teams to drive retention campaigns

Initiate Customer loyalty programs aiming towards advocacy and generating positive Word of Mouth

Market Mapping, Segment Definition and Sizing

Analyse market shares across verticals and product offerings and benchmarking against competition to devise strategies for achieving market leadership

Identify and define micro segments within the defined Customer segment;Segment sizing and JC Level breakdown

Support respective NHQ teams for Customer Segment Lead generation;Implement guidelines for data collection at JC level, which highlights potential approaches and sources of Customer data

Competencies/Skill sets for this job

ARPU Usage Churn

Job Posted By

Rakshith .
Team Lead