Researching and analyzing market trends.
* Identifying target markets and how best to reach them.
* Coming up with marketing strategies.
* Planning campaigns and managing budgets.
* Launch new product ( New variance / packs as well as new segments as per schedule )
* Improve product positioning for the target segment to increase penetration as well as consumption of our brands in the target range segment.
* Designing social media strategies.
* Attending trade shows, conferences and sales meetings.
* Plan and implement ATL & Field marketing plan to drive business growth.
* Create Innovative programmes / offerings for end users to develop long-term brand loyalty.
* Market research for deeper insight into brand performance
* Managing a team of marketing executives and assistants.
* Implement product growth strategy to achieve intended sales volume market share and profitability.
Managing Budgets, Motivation for Sales, Territory Management, Presentation Skills, Performance Management, Building Relationships, Emphasizing Excellence, Negotiation, Results Driven, Managing Profitability
* Excellent spoken and written communication skills.
* Good organizational and planning skills.
* Ability to lead and motivate a team.
* Drive, motivation and initiative.
* Confidence to 'sell' your ideas.
* Good business sense and budgeting skills.