Marketing Manager - Retail - Seafood - Indian Group

Confidential
  • Ethiopia-Other
  • Confidential
  • 10-20 years
  • 290 Views
  • 24 Apr 2016
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  • Marketing

  • Retail, FMCG/ Foods/ Beverages
Job Description

Qualification: MBA in Marketing and Degree/Diploma in Fisheries Science

Sector: Seafood

Experience: Retail Marketing

Job Specifications:

Approximately 6-7 years of sales experience in the retail marketing industry (knowledge in seafood will be an advantage).
Experience with a company in a related sector (Nigerian experience will be an advantage).
Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
A strong understanding of customer and market dynamics and requirements.
A proven ability to oversee all marketing, advertising and promotional activities.
A proven ability in customer care and staff training (to deal with customers).
Knowledge digital/online marketing.
Role Summary & Responsibility:
Responsible for developing and maintaining marketing strategies to meet company objectives.
To manage company's retail outlet division (currently we have nine outlets in three states) and all logistic activities of outlets.
To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
To oversee all marketing, advertising, promotional and customer care activities.
Responsible for the marketing of company products and services to the right market whether B2B or B2C.
Demonstrate technical marketing skills and company product knowledge.
Develop an annual marketing plan in conjunction with the sales department. This should detail the years activity to meet agreed company objectives.
Budget management.
To manage all aspects of print production, receipt and distribution.
To managing the entire product line life cycle from strategic planning to tactical activities.
To conduct market research in order to identify market requirements for current and future products.
To develop and implement a company-wide plan to push product, working with all departments for its execution.

Candidate Profile

Approximately 6-7 years of sales experience in the retail marketing industry (knowledge in seafood will be an advantage).
Experience with a company in a related sector (Nigerian experience will be an advantage).
Qualification: B.Sc - Fisheries.