Marketing Manager

  • Pune
  • 10-16 lakh
  • 10-17 years
  • 22 Feb 2015

  • Marketing

  • IT/ Technology - Software/ Services, Entertainment/ Media/ Publishing
Job Description

Overall marketing strategy and execution of plans for the existing services.
Managing launch campaigns for new markets
Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
Analysis of the effectiveness of all marketing efforts and tracking marketing ROI
Creating and developing content of internal and external newsletters, sales brochures, corporate collateral's, website and other online mediums
Implementing the health review, strategy and planning session for all Major Accounts in the organization
Implementing the customer satisfaction survey in the organization and drawing out corrective action plan
Developing the events strategy and programme for the organization and media management and brand enhancement through various corporate engagement programs
Managing partner alliances and providing marketing support to all business alliance partners
Drafting a formal diversity policy for the organization and ensuring visibility to the concept of diversity within the organization
Corporate Communication, Industry Relations, Analyst Relations, and other strategic initiatives for the organization.
Analyst, Media and Industry Relations and Digital Marketing, leveraging Social Media in building various marketing, brand building and communication programs globally
Integrated Marketing Strategies, Content, Web Marketing, Branding and Identity, Social Media Marketing, Analyst and Media Relations

Skills :

Strong effective communicator
Highly developed, demonstrated teamwork skills - ability to coordinate the efforts of a large team of diverse creative and functional experts
Expert in Internet and social media strategy with a demonstrated track record
Familiarity and skill with the tools of the trade in marketing content creation, brochure ware, website development, market research, product packaging and creative services