Marketing Manager - Product Marketing - Retail Software

Techstosuit
  • Bangalore
  • Confidential
  • 4-6 years
  • 283 Views
  • 14 Oct 2015
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  • Marketing

  • Internet/ ECommerce, Retail, Advertising/ PR/ Market Research/ Events
Job Description

Purpose of the Job :

Primary purpose and immediate requirement of the job is to create ample awareness among retail community about Olabi. Setting up a complete execution infrastructure to ensure marketing communication.

Experience:

Min 3-5 years of experience in Product Marketing execution. Exposure to Retail Industry preferable.

Key Responsibilities:

1. Awareness Creation
a. Time bound planning of reaching out retail community marketing calendar creation
b. Direct marketing tools and innovative execution
c. Development/Production of Promotional materials/Collateral's and Execution (Emailers / Infographics / AVs etc.)
d. Media selection, planning and execution
2. Budget preparation, execution, monitoring & control
3. Partner development and engagement
a. Digital Media Partner (Website / Social Media / YouTube etc.)
b. PR agency
4. Creating Networking opportunities and continuous relationship management
a. All Retail Forums (IRF / RAI etc.) / Global applicable forums
b. All relevant technology or retail industry trade fairs Domestic / Global
5. Working closely with Sales team for business development
6. Planning, managing and executing Launch event
7. Internal marketing execution (within mindscape)
8. Consistent efforts to develop Leadership Brand*
9. Consistent efforts to develop Talent Brand*

Competences Reqd (KSAB):

Knowledge : Business perspective

1. Information Technology Product Marketing /Retail Brand Marketing
2. Media Planning, Selection and execution
3. Setting of key criteria for Partner selection and deliverables
4. Wide range of marketing techniques and concepts

Skill-Ability-Behavioral : General Mgt Competences

1. Ensure that brand messages are consistent time to time / across channels
2. Should possess strong and proven skills in marketing using social media channels.
3. Think creatively and communicate effectively
4. Able to work within a budget
5. Have a good Business awareness
6. Able to develop KPIs for partners and ensure measurement of deliverables
7. Excellent communicator

Other Personality Traits

Pro-active
Persuasive and diplomatic
Team player
Able to respond well under pressure calm


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