Marketing Manager - Product Marketing - Retail Software

  • Bangalore
  • Confidential
  • 4-6 years
  • 14 Oct 2015

  • Marketing

  • Internet/ ECommerce, Retail, Advertising/ PR/ Market Research/ Events
Job Description

Purpose of the Job :

Primary purpose and immediate requirement of the job is to create ample awareness among retail community about Olabi. Setting up a complete execution infrastructure to ensure marketing communication.


Min 3-5 years of experience in Product Marketing execution. Exposure to Retail Industry preferable.

Key Responsibilities:

1. Awareness Creation
a. Time bound planning of reaching out retail community marketing calendar creation
b. Direct marketing tools and innovative execution
c. Development/Production of Promotional materials/Collateral's and Execution (Emailers / Infographics / AVs etc.)
d. Media selection, planning and execution
2. Budget preparation, execution, monitoring & control
3. Partner development and engagement
a. Digital Media Partner (Website / Social Media / YouTube etc.)
b. PR agency
4. Creating Networking opportunities and continuous relationship management
a. All Retail Forums (IRF / RAI etc.) / Global applicable forums
b. All relevant technology or retail industry trade fairs Domestic / Global
5. Working closely with Sales team for business development
6. Planning, managing and executing Launch event
7. Internal marketing execution (within mindscape)
8. Consistent efforts to develop Leadership Brand*
9. Consistent efforts to develop Talent Brand*

Competences Reqd (KSAB):

Knowledge : Business perspective

1. Information Technology Product Marketing /Retail Brand Marketing
2. Media Planning, Selection and execution
3. Setting of key criteria for Partner selection and deliverables
4. Wide range of marketing techniques and concepts

Skill-Ability-Behavioral : General Mgt Competences

1. Ensure that brand messages are consistent time to time / across channels
2. Should possess strong and proven skills in marketing using social media channels.
3. Think creatively and communicate effectively
4. Able to work within a budget
5. Have a good Business awareness
6. Able to develop KPIs for partners and ensure measurement of deliverables
7. Excellent communicator

Other Personality Traits

Persuasive and diplomatic
Team player
Able to respond well under pressure calm

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