Marketing Scientist

Best InfoSystems Ltd.
  • Delhi
  • 10-20 lakh
  • 5-12 years
  • 30 Nov 2015

  • Market Research

  • Entertainment/ Media/ Publishing
Job Description

Primary responsibilities include:

Market response modeling: Architect and create complex market response models covering the latest digital marketing activities in real-world

Methodology development: Contribute to Company's portfolio of internal tools and client facing products providing new analytical functionality and process efficiency gains

Project management: Manage workstreams and priorities for distinct projects; Support development of client deliverables; Organize aspects of projects

Interdisciplinary work: interact with multiple teams across the company to provide and improve our end-to-end solution: Data Science, Applied Research, Strategy consulting and Visualization


Advanced statistical techniques, econometric modelling and mathematical modeling skills

Advanced proficiency with analytic software tools such as R, SAS, Matlab, and a good understanding of the statistical algorithms typically used in Marketing Analytics

Critical thinking ability with high motivation and a strong willingness to learn

Advanced degree in statistics, mathematics, marketing science, economics or an applied science.

Ability to clearly distill complex research into understandable and actionable recommendations for media planners and clients.

Excellent diagnostic skills to analyze and identify discrepancies within data sets.

Digital Media Mix Modeling experience is preferred.

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Best InfoSystems Ltd.