Primary responsibilities include:
Market response modeling: Architect and create complex market response models covering the latest digital marketing activities in real-world
Methodology development: Contribute to Company's portfolio of internal tools and client facing products providing new analytical functionality and process efficiency gains
Project management: Manage workstreams and priorities for distinct projects; Support development of client deliverables; Organize aspects of projects
Interdisciplinary work: interact with multiple teams across the company to provide and improve our end-to-end solution: Data Science, Applied Research, Strategy consulting and Visualization
Advanced statistical techniques, econometric modelling and mathematical modeling skills
Advanced proficiency with analytic software tools such as R, SAS, Matlab, and a good understanding of the statistical algorithms typically used in Marketing Analytics
Critical thinking ability with high motivation and a strong willingness to learn
Advanced degree in statistics, mathematics, marketing science, economics or an applied science.
Ability to clearly distill complex research into understandable and actionable recommendations for media planners and clients.
Excellent diagnostic skills to analyze and identify discrepancies within data sets.
Digital Media Mix Modeling experience is preferred.