Marketing Lead - Internet/Online

Silver People
  • Bangalore
  • Confidential
  • 8-13 years
  • 27 Feb 2015

  • Marketing

  • Internet/ ECommerce
Job Description

Qualification: MBA ( preference for tier 1 college )

Experience: At least 10 years of experience in brand building in the digital industry with exposure to B2C marketing & Product management.

Roles & Responsibilities:

- Head the entire online and digital marketing function Own brand Management

- Focus on customer segmentation and targeting

- Manage mobile and web marketing

- Strategize and implement blogger outreach programs

- Build and manage the online community by crafting and running effective online campaigns

- Ensure effective online reputation management

- Develop strategic and tactical marketing plans

- Develop brand platform and positioning

- Lead market research; develop in-depth understanding of Xiaomi customers

- Formulate, evaluate and negotiate strong marketing partnerships

- Work closely with the Product Development team.

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