- Analyze customer base and identify revenue generating opportunities
- Identification and sizing of target segments across circle and devise strategies & programs to target the same. Managing customer value across his lifecycle through product and pricing interventions
- Carry out all activities like making & offering new tariffs and schemes, customer promotion, new products
- Usage Enhancement strategy & programs - Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction
- Drive Customer Retention - REC base inactivity & win back programs
- Create, manage, execute the Customer lifecycle Management to ensure segmented promotions are done on a regular basis
- Maintain Market Insights across various parameters.
- Business & Revenue Planning.
- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
- Work Closely with CSD to profile, retain and drive these customers thru to a more profitable experience
- Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
- Decrease the contribution of inactive users in the network
- Monitor customer acquisition costs & acquisition revenues.
- Delivery of world class customer service at all touch points.
Its a Marketing Head Profile, One Position for Each State.
Reporting is directly to the STATE HEAD (CEO)