Marketing Head (head Cl&vm)

Shapers Management Services Private Limited
  • Kolkata, Ernakulam
  • 22-40 lakh
  • 6-11 years
  • 12 Mar 2015

  • Senior Management-Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

- Analyze customer base and identify revenue generating opportunities

- Identification and sizing of target segments across circle and devise strategies & programs to target the same. Managing customer value across his lifecycle through product and pricing interventions

- Carry out all activities like making & offering new tariffs and schemes, customer promotion, new products

- Usage Enhancement strategy & programs - Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction

- Drive Customer Retention - REC base inactivity & win back programs

- Create, manage, execute the Customer lifecycle Management to ensure segmented promotions are done on a regular basis

- Maintain Market Insights across various parameters.

- Business & Revenue Planning.

- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments

- Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI

- Work Closely with CSD to profile, retain and drive these customers thru to a more profitable experience

- Monitor the competitive landscape, testing new approaches and adopting best-practice strategies

- Decrease the contribution of inactive users in the network

- Monitor customer acquisition costs & acquisition revenues.

- Delivery of world class customer service at all touch points.

Its a Marketing Head Profile, One Position for Each State.

Reporting is directly to the STATE HEAD (CEO)

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