Marketing Head - Leading Media Company

Career Advantage
  • Gurgaon
  • 30-45 lakh
  • 10-12 years
  • 23 Jan 2015

  • Senior Management-Marketing

  • FMCG/ Foods/ Beverages, Telecom/ Mobile Operator/ ISP/ Telecom Vendor, Advertising/ PR/ Market Research/ Events
Job Description

Experience   10-12 Years

MBA from only Premium B-Schools

Key Job Responsibilities:

* Formulation of marketing objectives for brands and translation   into communication objectives.
* Insight generation to develop deep understanding of School      and Higher Education category, Industry & Students,    competition benchmarking, price sensitivity and potential white  spaces using scientific research methods.
* Generate leads via ATL and BTL initiatives
* Brand Communication Strategy, Offline Marketing (Television,  Print, Radio, BTL, Alliances) Digital Marketing, and Social  Media Marketing, Launching / re-launching old and new  programs.
* New product development to maximize capacity utilization.
* Marketing, Media Planning and Annual Operating Plan for brands
* Creative campaign management
* Brand Research Implementation
* External agency & vendor management for brand campaigns
* Managing all brand related material.
* Managing implementation of the campaigns
* Competition Analysis & Mapping
* Introducing new initiatives ( Social Marketing/ Mobile  Marketing)
* Provide marketing support for all initiatives to students and  parents, managing visibility and collateral.
* Team Management.

Job Posted By

About Organisation

Career Advantage