8+- 12 Years of total work experience (Min. 5 years of experience in Telecom)
Expertise in Drive Acquisition
Target identified Customer segments with specific offers through specific Channels. Ensure high quality of acquisition and VLR
Analyse patterns that emerge from ongoing usage to ultimately maximize revenue and product penetration from Segment of 1
Usage & Retention (Including Revenue Maximization, Retention and Advocacy)
Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives
Design incentive programs to increase product usage for each of the customer segments
Collaborate with product development teams and provide them with feedback on product design basis the usage trends across segments. Pre & Post analysis of related product launches
Market Mapping, Segment Definition and Sizing.
Analyse market shares across verticals and product offerings and benchmarking against competition to devise strategies for achieving market leadership
Identify and define micro segments within the defined Customer segment; Segment sizing and JC Level breakdown
Liaise with Business Operations Centre (BOC) and support them in the creation, execution, measurement and feedback of campaigns, test cases, act as a source of information on product MAPA (Management Accounting and Performance Analysis) and competitive mapping, provide feedback on campaign performance, re alignment and optimization of programs as per requirement
Drive market along with S&D.
Coordinate with S&D for channel engagement to achieve CMS, RMS and TOMA (Top of Mind Awareness), STV/pack and data penetration b) Drive High Value Customer acquisition/retention and segment up gradation through different channels
Coordination with FC&A to monitor segment and program wise profitability