Marketing Head

Resource Weaver HR Consulting Private Limited
  • Guwahati
  • Confidential
  • 8-12 years
  • 22 Jul 2015

  • Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

8+- 12 Years of total work experience (Min. 5 years of experience in Telecom)

Expertise in Drive Acquisition

Target identified Customer segments with specific offers through specific Channels. Ensure high quality of acquisition and VLR

Analyse patterns that emerge from ongoing usage to ultimately maximize revenue and product penetration from Segment of 1

Usage & Retention (Including Revenue Maximization, Retention and Advocacy)

Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives

Design incentive programs to increase product usage for each of the customer segments

Collaborate with product development teams and provide them with feedback on product design basis the usage trends across segments. Pre & Post analysis of related product launches

Market Mapping, Segment Definition and Sizing.

Analyse market shares across verticals and product offerings and benchmarking against competition to devise strategies for achieving market leadership

Identify and define micro segments within the defined Customer segment; Segment sizing and JC Level breakdown

BOC Coordination

Liaise with Business Operations Centre (BOC) and support them in the creation, execution, measurement and feedback of campaigns, test cases, act as a source of information on product MAPA (Management Accounting and Performance Analysis) and competitive mapping, provide feedback on campaign performance, re alignment and optimization of programs as per requirement

Drive market along with S&D.

Coordinate with S&D for channel engagement to achieve CMS, RMS and TOMA (Top of Mind Awareness), STV/pack and data penetration b) Drive High Value Customer acquisition/retention and segment up gradation through different channels

Coordination with FC&A to monitor segment and program wise profitability

Job Posted By

Rakshith .
Team Lead