Performs work in the areas of segment identification, revenue generation for the circle, market research and budgeting. Also performs work in the areas of market expansion & customer retention, market penetration and development of marketing strategies. Responsible for media & advertising planning, designing the right marketing mix, designing the new product/service offerings and their commercial viability. Also responsible for functions like pricing, tariffs and promotions.
ESSENCE OF ROLE- Key Accountabilities
Great focus on segment identification and development of strategies for exploitation.
Ensures central brand guidelines and marketing programs are appropriately understood and implemented to maximize brand salience.
Manages local tactical communication campaigns in line with central brand guidelines.
Supports the field sales teams by ensuring the development and availability of quality promotional tools, brochures, props etc.
3 New Product
Promotes and responsible for VAS and New Products penetration like SMS, MMS, Roaming, Data products etc. and revenue generation.
4 Revenue Generation
Responsible for revenues for the circle
Analyzes customer usage behavior which drives ARPU /MOU and recommends appropriate pricing /tariff to achieve budgeted revenues.
Conducts all circle related market research and insights, and develop strategic local responses.
Devises and implement effective and efficient local innovative marketing initiatives, including joint marketing.
Plans and monitors the circle marketing budgets