Marketing Head

ABC Consultants Pvt. Ltd.
  • Bangalore
  • 24-45 lakh
  • 10-18 years
  • 15 Apr 2015

  • Senior Management-Marketing, Marketing

  • IT/ Technology - Software/ Services, Retail, IT/ Technology - Data Center/ Manage Infrastructure Services
Job Description

Positions Open with Domain experts as below:

- IT Infrastructure Marketing Head

- BFSI Marketing Head

- Central Marketing / Analytics Marketing Head

- Banking and Capital Marketing

- Applications Marketing Head

- Media Strategy and = Not looking at someone from newspapers but looking for someone who has worked in the IT industry.

- hospitality head (we need someone who has managed multiple or one higher end restaurant)

- digital and content management

Job Summary: This career opportunity is with Client's (DOMAIN) Strategic Business Unit dedicated to Products and Solutions. (DOMAIN) Products and Solutions group will develop compelling propositions for the (domain) industry under identified business themes based on a deep understanding of client needs in the business themes identified. These propositions will be leveraged to grow revenue in non linear fashion each theme. The candidate will be driving global marketing programs for the identified themes and ensure the themes ensure the themes create the thought leadership and differentiated positioning for Wipro in the marketplace.

Roles and Responsibilities:

- Creation of the overall Strategic Marketing Plan and planning the Go To Market Initiatives for the identified business themes.

- Conceptualize and Execute Marketing programs across industry verticals within (DOMAIN) and across regions.

- Own the customer experience across the identified themes by leveraging the marketing channels (both internal and external)

- Conceptualize and execute customer engagement programs across the identified themes and drive the themes during major customer visits to Client

- Defining and contextualizing the value proposition with internal stakeholders (such as Domain partners, Account Managers, Pre-Sales & Delivery Leaders) to develop the messaging for the themes.

- Thought Leadership: Driving thought leadership activities through communities, research, content and theme based campaigns

- Deal Intervention: Enable marketing led deal intervention across all key deals for the account(or set of accounts) by effectively positioning the themes

- Program Management: Manage global programs from concept to operations involving various stakeholders

- Delivering the committed results in compliance with branding and communication guidelines, on time and on budget through use of the assigned agencies

Role Demands

- Excellence in strategic and analytical problem solving

Excellence in integrated Marketing Communication to address the diverse business needs and requirements, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions.

- Outstanding leadership and communication skills

Polished verbal and written communication style. Ability to confidently build a strong rapport with internal stakeholders. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior leadership.

- Personal Drive

Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting business impact.

- Self-Guided Attitude

The ability to succeed in a professional environment where multitasking is the norm. Qualified candidates will understand how to produce results when working in challenging environments

- Ability to work under pressure: It is a high pace and high activity centric BU. It will call for working at fast pace with various stakeholders globally.

- Ability to make decisions under ambiguity: Make decisions under un predictable situation and think outside the box to make it simpler.

Experience and skill set required:

- 12+ years of marketing experience in an IT product/services company

- Understanding of (domain) Industry Globally and its challenges and drivers

- Understanding of strategic marketing in context of IT services

- Ability to conceptualize and execute high impact integrated marketing campaigns leveraging multiple marketing channels

- Structured and process oriented

- Excellent presentation and documenting skills

- Strategic thinking with strong execution

- A team worker with good interpersonal skills

Job Posted By

Manjunathan K
Senior Consultant

About Organisation

ABC Consultants Pvt. Ltd.