We feel that to achieve all this, a prior marketing / branding experience of 3-4 years is a must, though not specifically in the travel domain.
An entrepreneurial bent of mind so that you can get the job done on limited budgets.
Data crunching and analytics is a must. It's the way our organization is built and we shall be measuring ROI on each strategy put in place.
But the most important attribute - passion, excitement & enthusiasm of a free-spirited traveler!