Required candidate from FMCG background.
Create, communicate and execute the marketing strategy for the Brand as a whole and the various projects under the brand.
1. To spear head all branding initiatives:
a) To develop long term and short term brand strategy for the company and launch of projects geographies in line with the strategy of the company.
b) To position the Company as a Lifestyle brand, leverage strengths of existing brand thereby Create and Increase brand awareness
c) To build brand image, position and achieve market leadership
d) To analyze and devise an advertising campaign and promotional initiatives
e) Execute all ATL & BTL activities under close supervision
2. To strengthen the process of research for asset classes
3. Responsible for marketing budgets and ROI
4. To develop and optimize marketing mix model (Product, place, promotion and pricing strategies) to meet marketing objectives in the target market
5. To innovatively design Marketing and CRM Strategies to increase brand loyalty and visibility
6. To build and strengthen a team of high energy professionals and channelizing their energy into meaningful campaigns.