Marketing Data Scientist

Adobe Systems India Pvt. Ltd.
  • Noida
  • Confidential
  • 5-10 years
  • 591 Views
  • 20 Feb 2015
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  • Project/ Program Management IT

  • IT/ Technology - Software/ Services, Internet/ ECommerce
Job Description

Responsibilities:

Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (SiteCatalyst, Ad Hoc, Test&Target, etc.), to perform analyses and provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance.
Use software development and database ETL techniques to manipulate raw data using a combination of Map/Reduce, Pig, Hive, Hue, Python, etc. in order to cleanse and prepare data sets for advanced analytics.
Design and develop new models and reports providing advanced analytics to guide marketing decisions.
Effectively respond to requests for ad hoc analyses.
Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders.
Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders.
Participate in defining technical and methodological requirements to improve the Analytics tools and infrastructure used at Adobe.

Requirements:

5-7 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
Highly motivated, intellectually curious, self-starter, comfortable with change and a creative individual with a strong record of professional achievement.
Expert in advanced analytics techniques coupled with the ability to form hypotheses and draw meaningful business insights. Knowledge of test design, predictive modeling, and combining disparate data sources is a plus.
Firm understanding and experience with database architecture, Microsoft Excel, and other systems and tools associated with accessing, analyzing and visually presenting data to a variety of audiences.
Experience with Big Data tools like Hadoop, Hive, Pig, Hue, Impala, Python.
Experience with analysis and optimization across marketing channels such as Digital Marketing (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (EMail, Direct Mail), online (website) properties, CRM (eg. Salesforece.com), and marketing automation tools (eg. Eloqua/Aprimo).
Excellent problem-solving and project management skills. Must be flexible and able to balance multiple projects concurrently. Candidate must be detail oriented, persistent, and enjoy working in a fast paced, results oriented and evolving environment.
Exceptional communicator. Must be able to clearly articulate, visualize and present analytical work targeted at both technical and non-technical audiences. Ability to speak the language of Marketing, Sales and IT.
Expert in Microsoft Office suite (Excel, Powerpoint, Word)
Experience with SAS or SPSS or R. Knowledge of data warehousing, ETL, JavaScript and HTML.
Experience with web analytics tools such as Adobe SiteCatalyst and Discover (strongly preferred), Google Analytics, or CoreMetrics
Experience with Business Intelligence tools such as Tableau, Business Objects, MicroStrategy, Cognos, etc. with experience in writing and tuning SQL queries in an online or offline environment.
Bachelor's degree required along with practical business experience in analyzing data. MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus.


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Adobe Systems India Pvt. Ltd.