Role Details: Responsibilities.
Exposure and hands on experience in Customer Segmentation, Response modeling, Chaid, Chart, Cluster analysis, regressions techniques etc.
Ideal to have MBA or Masters in Economics, Statistics, Mathematics etc- BD support by developing response to RFPs and solutions to meet client needs.
Represent marketing management function internally in joint solutions with other business units
Exposure to various industry verticals like Retails, BFSI, Consumer goods etc.
Knowledge of Statistical tools like SAS, Unica, Aprimo, Radian 6, Clara bridge etc. etc