Manager/ Senior Manager - Branding And Marketing

Premier Consultants
  • Mumbai
  • Confidential
  • 5-8 years
  • 09 Sep 2015

  • Marketing

  • Entertainment/ Media/ Publishing
Job Description

Job Description -

Drive 360 degree marketing campaign development & execution for Liaison with creative, media, event, digital & outdoor agencies to develop & execute marketing campaigns effectively
Support trade & PR communication to build awareness & buzz on show launches & special events
Driving barters & partnerships with various media providers for mutually beneficial cross mileage and ensure more value for money
Work closely with content team and develop marketing campaigns for special events, festive spikes on the channel
Developing overall brand strategy and communication goals to meet marketing objectives
Liaison with creative & media agencies to design innovations & optimum media mix as per marketing objectives; and ensure smooth execution of marketing plans
Analysis of media plans such as print, radio, outdoor and TV plans shared by agencies to ensure maximum reach and brand

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