6-10 years experience in Web Analytics role - preferably in a US market B2C environment.
Expert knowledge of web analytics tools (particularly Google Analytics) with technical knowledge of URL tagging and tracking.
Demonstrated expertise with attribution methodologies, A/B and multivariate testing.
Demonstrated track record in multiple analytics package implementations with experience in other data tools preferred.
Bachelor degree in a quantitative, business, marketing or consumer research discipline. Advanced degrees in Math or Statistics is a plus but not required.
Great communication skills with the ability to clearly communicate data, context, and implications to business stakeholders and senior leaders.
Strong conceptual thinking and ideation skills; passion for brainstorming ideas, sketching concepts and connecting pieces to solve real consumer problems.
Ability to internalize customer insights, champion the customer and empathize with the customer needs and point of view.
Natural curiosity and passion for challenging assumptions and a strong belief that there has to be a better way.