Role Purpose: Creating a robust project management structure to facilitate marketing teams to achieve business objectives.
Evaluate the media mix and be able to undertake analysis / research to understand ROI and make recommendations to business teams
Creating road-maps and driving strategy execution for key projects identified in AOP
Project tracking of identified key marketing projects and ensuring 2-way open communication throughout the organization
Pushing execution of decisions regarding projects and debottlenecking any issues
Market and competitor research to identify opportunity areas for project performance improvement
Support all market research projects for organization related to brands
Portfolio analysis for decisions related to investments on brands for brand plans