To achieve revenue and subscriber addition targets set for Prepaid & Postpaid by providing timely inputs to management on brand, competition and consumer trends
Ensure timely inputs to management on brand , competition and consumer trends. While acquiring customers, the hyper competition in the market has led to lower and discounted tariff rates. This has led to lower cost of ownership of product, hence multi sim behavior. market leading to discounting , while acquiring customers, this is leading to lower cost of ownership of product , hence multi sim behavior
Even after communicating prepaid products and new schemes to customers through SMS and OBD; there lacks a comprehensive consumer understanding about the products. Lack of comprehensive consumer understanding Overload of communication on front of SMS and OBD
Loyalty of retailers is less owing to favourable trade schemes by competition .Ensure launch of segmented products to Achieve achieve 2G Product Voice Revenue targets as per budget.