Strategizing and Annual Planning
- Conduct competitor and market analysis, analyze affiliate expectations, evaluate market potential, prepare medium term marketing strategy and investment plans
- Set targets and allocate approved budget segment wise, finalize annual brand plans, product mix and product launch plans, plan for and jointly lead sales review meetings, IN ORDER TO ensure achievement of annual business plans pertaining to therapy areas responsible for.
- Review sales and market share performance and cost parameters, identify areas of improvement and provide feedback through monthly review meetings, visit strategic markets, decide on sales process improvement initiatives, seek support from other function heads to finalize competitive strategies, lead quarterly meetings with field staff IN ORDER TO ensure achievement of sales targets.
- Field coordination in achieving the sales budgets & regular field work in building rapport with KOLs and involving them in various market expansion activities. Planning activities like PMS, CMEs, Doctor Programs, patient initiation/ contact programmes.
Promotional Plans, Investment, Advertising and Campaigns
- Manage promotional costs, lead the team of PMs in planning, developing and in executing the brand-wise marketing strategies. Design & provide marketing promotional support to sales team
- Initiate market research / pilot studies and finalize promotion plans. Jointly allocate team responsibilities along with medical and sales functions
- Negotiate costs and appoint PR and advertising agencies, identify innovative promotional tools, conceptualize and design mass campaigns, liaise with medical professional bodies, track progress and take corrective measures in order to ensure higher product sales and return on investment for marketing activities
- Be vigilant to the competition and device counter responses as needed time to time.
- Field working for insight into activity/ strategy implementation.
- Initiate and execute activities for prelaunch & Launch plans
- Recruit personnel, assign responsibilities, set SMART targets, guide execution and review performance, formulate competency based Individual development plans, initiate team building activities enable employees meet individual and team targets, identify training needs in order to build a focused and cohesive team.
- Coaching and development of team members and ensure retention, Provide timely feedback to the employee on performance. Motivate people and liberate energies to perform better
- Ensure every employee in the team has a 3P and IDP and help them get desired support to improve their competencies
- In the process, identify the successor and - buddy- him / her for future development
B.Pharm, M.Pharm and Ex-MBA from NMIMS or other premier institutes