Strategize, optimize, and manage content on the website
Develop a global digital marketing roadmap to support brand building & lead generation;
Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics
Coordinate social media activities by actively engaging in consumer and industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites
Analyze data, determine insights, and develop recommendations to optimize the user experience.
Track and measure online advertising and promotional programs
Design test strategies and creative to optimize results
Manage SEO & SEM (organic and paid) projects
Keep abreast of industry trends and opportunities
Manage digital agency
Design and implement a digital strategy to Drive brand visibility and salience using the digital space (web and mobile)
Drive customer acquisition through digital media
Manage the corporate website and content updation.
Use web analytics to monitor web traffic
Optimise digital spends to ensure maximum ROI