To prepare a Strategic Mall Marketing Plan in line with BRLs Marketing plan for the Mall. Obtain Senior Management sign off and report quarterly on performance.
To prepare a Marketing / Promotional Business plan that delivers increase in revenue for retailers and foot fall to ultimately improve the return on investment for the retailers/mall developers/stakeholders. To achieve Head Mall Management sign off 2 months before the commencement of the Fiscal Year.
To translate the central marketing and promotional activities into individual tenant sales growth.
To track bottom line results and be able to effectively demonstrate to the management the effectiveness of each event.
To monitor sales and foot fall reporting and translate these results into meaningful reporting for both the Mall Manager and the retailers