Research the market (category / geography) to establish sound understanding of the business potential, competitive scenario / alternative offerings and to understand the market structure (key sub-categories / players, business objectives, economic models, regulations, affinity to standard offering etc.)
Build product concepts to meet market requirements and circumstances. Identify and solve for key gaps in the market and to differentiate from alternatives.
3 Prepare and socialize a go-to market strategy. Identify and point out key levers of influence & prominent partnership opportunities, technology / financial investment required and key dos & don?ts.
4 Lead the introductions & pitches and diligently follow-up for next steps and develop early meetings into serious conversations for key market partnerships.
5 Sign-up key Partnerships and close all legal & organizational formalities around approvals & contracts
6 Support budgeting activities by forecasting partner sign-ups and gross-billings and tracking to it.
7. Hire, on-board & groom key team members. Identify & develop key skills required for self & the team.