What you'll be doing :
- Fuel FirsTouch's fast-paced international expansion by developing a comprehensive marketing strategy for our South East Asia operations and oversee all of FirsTouch marketing activities in the region.
- Plan, execute and monitor a wide range of result-driven marketing initiatives, both on a pan-India level as well as in individual countries/regions, with a special focus on print media, digital marketing, strategic partnerships, as well as offline (BTL) marketing campaign
- Build new and foster existing relationships with key marketing partners throughout SE Asia (Partnerships with Ad agencies / PR agencies / Event agencies etc)
- Work hand-in-hand with our PR agency in the USA to jointly maximize the impact of our marketing and PR efforts
- Provide strategic as well as operational support to our sales managers for the successful execution of localized marketing campaigns
Report to the VP - Marketing and CEO
Your Profile :
- The Candidate should be a Graduate preferably with a MBA in Marketing and Communications
- Candidate should have excellent presentation and communication skills
- 1-2 years of professional experience in a high-growth start-up/ internet company or 3-5 years of professional experience in a reputed Ad / PR agency (with ATL / BTL / Event experience)
- Should be passionate and enthusiastic for the role and should have interest in Mobile Technology.
- Experience in a wide range of marketing instrument to directly influence and improve core KPI's
- The ability to get things done even with constant change in priorities, projects and deadline
- Need to thrive in a collaborative environment, while also being able to manage multiple projects and project teams simultaneously
- The ability and willingness to learn quickly, and do whatever it takes to get the job done