Manager- E Mail Marketing

IRIS Corporate Solutions Private Limited.
  • Gurgaon
  • 10-12 lakh
  • 1-3 years
  • 30 Jan 2015

  • Marketing

  • Internet/ ECommerce
Job Description

This manager will support trigger and transactional based email efforts for the organization to engage customers with highly relevant email content and expand our current inventory of action based communications. This position will be heavily involved in utilizing analytics to create and deploy new email communications. Candidates must understand how data inputs drive campaign content, email marketing & strategy and will be responsible for end to end email campaign development. Responsible for the development of long term relationship with assigned business units to maintain a high level of customer satisfaction in the production of email marketing. JOB RESPONSIBILITIES Use analytics to build and optimize trigger email strategy and look for new and different ways to implement customer reactive strategies in order to provide relevance based on customer behavior Takes receipt of content that meets allocation requirements across all BU advertising vehicles from BU marketing planning Develop and implement trigger/transactional email campaigns for both Sears & Kmart and associated brands within Sears Holdings Work with multiple internal business units (including engineering, IT and marketing) to develop campaign strategy and design business requirements for email program execution Work with creative development team to provide direction on campaign design & detail coding instructions for dynamic content Manage flow of creative process including procurement, testing and timely execution. Sets agendas, documents change, reviews/approves campaign targeting, manages discussion flow and realizes continuing positive outcome. Manages all production process deadlines and enforces delinquency penalties. Represent the company within the legal guidelines of CAN-SPAM and be able to distinguish between transactional, relationship and promotional messages and allowed formatting of messages Prepare presentations for Senior leadership on the success of email marketing for their specific division Coordinate campaign execution between internal team and agency to ensure deliverables are met and campaigns are monitored Identify improvements to production processes and tools that can be institutionalized across the Direct marketing organization. Develops business unit-specific insights through an understanding of BU objectives

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