Manager - Affiliate Marketing - Ecommerce

Pinnacle Solutions
  • Delhi
  • 10-15 lakh
  • 3-6 years
  • 366 Views
  • 04 Jun 2015
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  • Marketing

  • Internet/ ECommerce
Job Description

Key Responsibilities:
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.

- Communicate with Merchants on a regular basis via e-mail and phone for exclusive offers and design special campaigns for maximizing results.

- Identify performing and under-performing merchants and develop strategy to drive affiliate revenue from both.

- Carry out regular market research and competitive analysis to identify new merchants and different strategies to drive affiliate revenue.

- Utilize Google Analytics for the website and Localytics for the app to make data-driven decisions that optimize affiliate program performance

- Analyze competitor online marketing activities to identify opportunities and threats within the market and to ensure that we always maintain an edge over competitors.

- Develop and manage online affiliate network and advertising partner relationships achieving revenue targets for assigned accounts and various categories and accounts in general.

- Build direct relationships with affiliate networks and partners to solidify better commission and be a Single Point of Contact

- Negotiate with merchants and networks to secure the best possible terms ensuring that the association best suits our business model.

- Monitor changes of terms, commissions, offers and updates from affiliate networks and partners.

- Manage all aspects of affiliate relationship including communications, marketing, offers, performance reports, payments and dispute resolution.


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Pinnacle Solutions