Manager - Digital Marketing - Retail

Ikya Human Capital Solutions Pvt Ltd
  • Bangalore
  • Confidential
  • 3-8 years
  • 15 Sep 2016

  • Marketing

  • Retail
Job Description

Manager, Digital Marketing: Will play a specialized, individual contributor role as part of the Digital Marketing & Analytics team. Will report to head of marketing.


End to End execution of marketing projects and campaigns, including ideation, creation of collateral's, distribution of collateral's in various media and measurement and analysis of impact.
Execution of Search Engine Optimization on a continuous basis
Execution of Social Media Marketing efforts
Creation and execution of SMS and Email based marketing campaigns
Continuous review and active management of website and other online assets
Develop and deliver the marketing plan that will meet business objectives.
Develop and manage a media growth strategy, which includes a detailed roadmap for key territories .Execute and monitoring the same across all Media ( print, online, offline).
Identify new market spaces and develop launch strategies for these territories. Come up with regional strategies to penetrate into top cities of India.
Be the one point contact with the PR Agency.
Analyse data vis-a-vis marketing initiatives on a routine basis .
Monitor performance and make monthly report and present it to the CEO of the company.


Passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement.
Strong skills in online marketing, branding, social media marketing and copywriting are desirable.
4 6 years of work-experience in core digital marketing.
Education background: Tier-I academic institutions
Position based out of Bangalore

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