Manager Digital Initiatives - Corporate Initiatives

Kelly Services
  • Mumbai
  • Confidential
  • 8-13 years
  • 13 Oct 2015

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Conceptualize and drive the Digital Marketing agenda of HCS (Including digital inputs to knowledge genie)

o Be the one person contact and subject matter expert for all digital/online/mobile marketing In the organization

o Make Digital marketing a business building tool such that it features in each marketing teams Strategy and full year plan.

o Understand the constraints of the pharma industry, and apply best practices from other industries and adapt them to increase the online presence of HCS

o Work closely with Marketing team to understand issues and challenges and drive Digitally driven programs to tackle them

o Focus on brand image and business driving innovation

o Negotiate and Manage the project with-in allocated budget

o Drive Leader Imagery programs at a corporate level in the online space (which will benefit overall equity and brands)

o Work on pilots and test markets in the digital area

o Be abreast with changing technologies and new ideas to be first in market in the digital space.

o Train and educate the team on appreciating Digital Marketing, and regularly sharing new ideas And new concepts in the digital space.

o Ensure digital and marketing policies are followed

o Support marketing team during the Audit of all HCS digital initiatives

o Manage the Digital Marketing Agency/Agencies and technology vendors.

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Kelly Services