Reporting to - CEO
* Responsible for the all marketing initiatives of the firm.
* Develop and manage digital marketing campaigns and utilise a range of techniques including paid search, SEO, PPC and on various platforms like Twitter, Google etc to deliver pre-defined marketing objectives.
* Build the right reporting / analytics for tracking the key performance marketing.
* Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis.
* Responsible for planning and budgetary control of all marketing initiatives.
* Maintain progress report of online marketing Campaigns.
* Manage brand and product campaigns to raise brand awareness
* Provide inputs to Product Management team for increasing conversion rate through paid marketing campaigns
* Manage the company website.
* Devise strategies to drive online traffic to the company website
* Track conversion rates and make improvements to the website
* Oversee social media strategy for the company
* Liaison with creative agency for branding initiatives
* Review new technologies and keep the company at the forefront of developments in digital marketing.