Manager - Marketing

Pace Global HR Consulting Services
  • Bangalore
  • Confidential
  • 8-12 years
  • 383 Views
  • 03 Apr 2015
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  • Marketing

  • Advertising/ PR/ Market Research/ Events
Job Description

Job Description:

Reporting to the COO, the Marketing Head is responsible for implementing strategic and tactical communication plans designed to capitalize on market opportunities and generate demand. The Marketing Head will build brand awareness, provide a steady flow of sales leads and measure the return on marketing program investments. The ideal candidate will be self-motivated, resourceful and have excellent communication and leadership skills. Experience in top 10 advertising agencies will be an advantage.

Responsibilities:

Contribute to developing a comprehensive marketing plan
Implement strategic plan with assistance from marketing team and field sales
Manage marketing programs budget
Develop positioning and messaging that differentiates Peopleworks product in the market and resonates with target markets
Manage the creation of all marketing collateral and sales tools
Be accountable for measuring and reporting marketing campaign results
Develop and execute awareness building programs including advertising, public relations, analyst relations and social media
Execute integrated online/offline lead generation campaigns, including search engine marketing, email, telemarketing, and events to generate demand and qualified sales leads

Candidates staying in and around Yeshwanthpur will be preferred


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