Manager - Digital & New Media Marketing - Edible Oil

Career Management Services
  • Mumbai
  • Confidential
  • 2-6 years
  • 230 Views
  • 14 Sep 2015
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  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

- Manage the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.

- Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking.

- Generate and place website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so highly relevant to country customers and prospects.

- Manage the placement of relevant content on external PR websites, including news sites, business associations through the digital marketing team in India

- Manage eMail campaign creation and execution through the digital marketing team in India; leverage global eMail campaigns and content.

- Track and manage presence on relevant local industry directory sites such as digital marketing team in India to maintain content and develop banners on these sites.

- Manage presence on social media outlets including LinkedIn, Twitter, YouTube, Xing etc. and the company blog.


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