Manager - Programmatic Trading

Group M
  • Singapore City
  • Confidential
  • 3-10 years
  • 254 Views
  • 04 Feb 2015
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  • Marketing

  • Entertainment/ Media/ Publishing
Job Description

Responsibilities of the role:

Day to day responsibilities:

Lead a team to work with multiple local market teams across the region to manage their programmatic campaigns across display and mobile
Manage the end to end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured
Strategize and execute campaigns on our platform and ensure optimal delivery and performance
Analyze campaign data to develop insights and strategies for campaign optimization
Ensure that your team is aligned and operating in the same standardized manner and following all regional and global processes
Share weekly updates with local markets as well as provide in-depth campaign insights and optimization recommendations for campaign improvement

Strategic Responsibilities:

Mentor and provide guidance to junior members of the team
Monitor trends, and uncover and track innovative thinking and ideas from across the industry
Become a trusted advisor and expert within the programmatic trading field

Roll out test and learn initiatives to drive learning's and better campaign performance

Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied across the whole region

What you will need:

Bachelors degree in marketing, communications or a related field
3-5 years professional experience with digital media preferably within a media agency
Hands on experience and knowledge in programmatic trading
Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
Experience in managing and dealing with multi-markets across APAC
Understanding of the digital media ecosystem and technology including ad tagging and site analytics
Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
Must be able to work in a fast paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.


Competencies/Skill sets for this job

Digital Media Marketing Digital Marketing Media Agency

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About Organisation

Group M