Manager - Digital Monetisation

PARC Kalite Consultant
  • Mumbai
  • Confidential
  • 2-6 years
  • 12 Oct 2015

  • Marketing

  • Entertainment/ Media/ Publishing
Job Description


To Monetise the library, new films and other contents over all digital platforms. This role will work closely with Syndication, content generation & Digital marketing.
Lead monetization strategy for video / film projects.
Create new opportunities of revenues for Cos in internet space.
Develop new partnership across all digital platforms like in social, video syndication, etc.
Act as a liaison between the various site dev teams and lead all new digital product development for movies focusing on best practices and maximum monetization.
Provide technical expertise for video streaming and syndication across multiple products and devices.
Leverage insight, creativity and technology to translate business challenges (including viewable impressions, migration to mobile consumption, and video audience targeting) into purposeful strategic decisions that enable Cos to both achieve short term goals, as well as to be positioned for long term growth.
Continuous monitoring of daily/weekly performance of all revenue partners across all sites.
Collaborate with partners to pursue optimization strategies to increase yield and overall revenue.
Present audience story based on analysis of multiple analytical tools and strategic partnership data.
Data driven decision making and optimization based on performance reporting of all revenue generating partners. Monthly revenue reconciliation of all indirect partnerships.


Minimum 2-3 years experience in digital advertising with a focus on business development, monetization strategy and revenue forecasting and modelling.


Bachelors degree or equivalent experience.
AGE Below 30-32


Digital media experience with focus on product strategy, analytics, audience development, technical product development, and strategic revenue partnerships preferably within an entertainment or news media company.

Extensive knowledge of online ad technology and monetization landscape, especially Video syndication and distribution strategy.


Attention to detail.
Strong and effective negotiation skills .
Highly organized and detail-oriented, able to stay focused while also multi-tasking.
Passionate about media, entertainment and technology.
Highly-analytical, strategic thinker, problem solver; a true change agent.
Ability to collaborate and maintain effective working relationships within a cross-functional organization, especially site development & editorial teams.

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PARC Kalite Consultant