1.Conceptualize and successfully implement the branding activity, analyzing & planning on brand position of the given product.
2.Development of brand strategy /marketing Platform and plan for the vertical, market mapping, consumer segmentation, assessment & Product Pricing
3.Responsible for achieving Product Annual Volume & its Profitability
4.Evolving the Marketing plan in the short, medium and long term to support sales delivery;
5.Monitoring, managing and leveraging brand assets in terms of both tangible and intangible aspects