Manager - Marketing Research - Manufacturing Industry

GenNext Human Resource Management
  • Pune
  • Confidential
  • 8-13 years
  • 12 Aug 2015

  • Marketing, Market Research

  • Engineering
Job Description

Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument
A minimum of 7 years within the custom Market Research industry 1 to 3 years of industry/sector experience Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies.

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