Head Customer Lifecycle & Value Management -leading Telecom

Shapers Management Services Private Limited
  • Kolkata, Vijaywada, Solapur
  • 10-15 lakh
  • 12-18 years
  • 12 Mar 2015

  • Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Analyze customer base and identify revenue generating opportunities
Identification and sizing of target segments across circle and devise strategies & programs to target the same. Managing customer value across his lifecycle through product and pricing interventions
Carry out all activities like making & offering new tariffs and schemes, customer promotion, new products
Usage Enhancement strategy & programs - Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction
Drive Customer Retention - REC base inactivity & win back programs
Create, manage, execute the Customer lifecycle Management to ensure segmented promotions are done on a regular basis
Maintain Market Insights across various parameters.
Business & Revenue Planning.
Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
Work Closely with CSD to profile, retain and drive these customers thru to a more profitable experience
Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
Decrease the contribution of inactive users in the network
Monitor customer acquisition costs & acquisition revenues.
Delivery of world class customer service at all touch points.
Indicate which criteria are mandatory
Customer Retention
Customer Acquisition

Competencies/Skill sets for this job

Telecom Strategy Acquisition Customer Lifecycle Strategies

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