Website infrastructure: Managing the offline & online infra of the website and embarking on SEO, SEM & affiliate marketing activities to increase traffic to the website. Endeavour is to get existing investors to transact online frequently and also reach out to prospects, influence them with the offerings and encourage them to invest in .
Develop and drive digital and social campaigns to mobilize traffic and gain traction.
Apart from the existing platforms, embark on other social & digital initiatives with the objective to build a solid presence in the online space.
Create mobile apps and initiate prospects and investors into the MF world. Build an eco-system to increase the awareness, adoption and usage of apps.
Explore ways of building intuitive content within the app which will appeal to the investors and aid in cross-selling.
Use Analytics and other mechanisms to monitor the performance of all the activities.
Customer Lifecycle Management through email, SMS campaigns. Strategically use emailing channel for cross-selling and up-selling to existing investors. Build an eco-system to execute the program seamlessly.
Use Social Media (Facebook, YouTube, WhatsApp) strategically and tactically to engage with investors.
Build a holistic engagement plan (products/services/investor education) and leverage the power of social media to connect with different sets of investors and prospects.
Content creation and dissemination: Conceptualize and create enablers (product related, concepts etc) with differentiated and compelling content that appeals to different stakeholders and creates a favorable image about the company. The produced content needs to be effectively disseminated through various digital platforms.