As a Cross Channel Remarketing Manager, you will be responsible for modelling customer purchase behavior using segmentation and modelling techniques & execute those strategies by running remarketing Campaigns across display, email & SMS channels
Experience : 2-3 Years in online Marketing. Must have worked on SEM campaigns.
* Creating, managing and evaluation of remarketing strategies across channel viz search, display, AdWords, email, social, mobile & other devices.
* Using methodical performance analysis to influence/support campaign strategies
* Reporting and Analysis - Developing custom marketing dashboard concepts for reporting via Excel
* Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
* Analyzing the effect of different online channels on initiatives and developing and implementing coherent & Innovative strategies for improvement and growth
* Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
* Identifying and developing processes to stay on top in online search results.
* Fair knowledge of Google Adwords, SEO, SEM, Google Analytics, mobile, email & other acquisition channels.
* Understanding of Static, Dynamic Remarketing strategies, RTB Remarketing solutions on Web and FBX.
* Working Knowledge/ understanding on customer segmentation strategies & predictive modelling
* Should know about different models of conversion attribution.
* Good Analytical Skills as well as problem solving Skills with high result focus and execution bias
* A highly Data Driven professional, with good knowledge of presentation and reporting.