Support the ADG (Media), UIDAI in implementing the Aadhaar IEC (Information, Education Communication) campaign for various Registrars / State Governments.
Monitoring and Evaluation of the Media Campaign and suggest ways for effective implementation of the Aadhaar.
To suggest the logistics and the related tools for implementation of IEC campaign.
Interface with all stakeholders as required other UIDAI members, Joint Working Groups, Enrollment Agencies, to support the Registrars / State Government in project implementation.
Review progress of IEC activity assessment report with qualitative input and highlight deviations / issues that would need to be looked into for effective IEC activities
Ensure timely preparation of reports and circulars for both internal and external distribution on progress of IEC activities.