Branding Lead

Capgemini India Pvt. Ltd.
  • Mumbai
  • Confidential
  • 7-10 years
  • 30 Jan 2015

  • Marketing

  • IT/ Technology - Software/ Services
Job Description

You will be part of the India Marketing and Communications Team, The position will possesses a high degree of autonomy and will operate at a mid management level with a breadth of experience in managing branding and large campaigns for a Global Brand. You should be able to manage a small team of specialists and contribute to M&C strategy.

Role Description

  • Is responsible for programs aimed at raising the profile of the Capgemini Brand in India externally and their ROI
  • Leverages advertising in both ATL and BTL to raise the position of the employer, business and corporate brand
  • Plans, develops and executes advertising campaigns, partnerships  for Capgemini India
  • Carries out studies on image/ awareness/ competitors
  • What about branding at event and organization of events?

Roles & Responsibilities:

  • Work closely with marketing to align their programs with the Group brand strategy
  • Develop and implement dedicated branding activities for Capgemini India
  • Brief the agencies or internal resources to create high impact branding actions and campaigns
  • Coordinate the production and the execution of branding campaigns, including buying of media space
  • Focus on the quality and the accuracy of content production, and the development of brand content and partnerships
  • Proactively propose and develop innovative actions - in coordination with web, social media internal com and marketing teams to support brand awareness beyond advertising
  • Coordinates all Marketing & Communications initiatives, to secure one voice to the market and optimize ROI on M&C initiatives
  • Builds a  strong relationship with senior leadership, both regionally and globally and across functions
  • Collaborate with business and sales leaders to understand their needs
  • Have insight and conduct research into the relevant market place; understand customer issues and competitive landscape
  • Work closely with Group Brand Team to plan and execute effective brand programs for the India market"
  • Manage both the on - and off - shore M&C resources dedicated to the unit
  • Plan and own the branding budget of the unit.
  • Ensure appropriate ROI for initiatives, whether qualitative or quantitative
  • Be responsible for reputation management, building and sustaining external and internal visibility for the brand in given market


  • At least 7 - 10years experience as a Brand Manager for a global organization
  • Extensive experience working in a team - oriented, collaborative environment

Professional Competencies:

  • Exceptional attention to detail
  • Operates with no supervision in complex environments and takes responsibility
  • Takes calculated risks but exercises caution and takes full responsibility for outcomes
  •  Able to drive projects and services from conception through to implementation
  • Creates new processes and methods that can be implemented across multiple areas
  •  Accurately forecasts and manages costs and profitability for multi-faceted work activities
  •  Proactively develops and implements efficiency improvements that can be implemented in a number of areas
  •  Settles large, complex problems and in doing so, strengthens the relationship with the client


*      Post Graduate/ MBA in Marketing from Top Institute

Competencies/Skill sets for this job

Branding Branding Strategy Marketing ATL BTL

Job Posted By

Pratyay Dasgupta
Sourcing Partner

About Organisation

Capgemini India Pvt. Ltd.