Head - Marketing Communication

Shapers Management Services Private Limited
  • Kanpur, Kottayam, Palakkad, Palghat
  • Confidential
  • 8-13 years
  • 24 Apr 2015

  • Senior Management-Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Educational Qualifications : MBA/ PG

Location - Kerala

Develop and execute the marketing communication strategy and support the formulation of overall marketing strategies to meet agreed company objectives

Strategically plan and manage launch campaigns for new products

Define product marketing requirements to facilitate the incorporation of the same in overall marketing strategy

Analyse the effectiveness of all marketing communication efforts and strategize future initiatives

Plan and Execute GTM marketing communication activities

Develop sponsorship & partnership plans as per brand objective

Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance

Forecast ROI of all marketing initiatives and evaluate the outcomes of all marketing campaigns

Ensure development of outbound communications including all promotional materials, videos, monthly newsletter, ensuring the brand guidelines are adhered to.

Ensure articulation and consistent communication of Organizations desired image and position

Partner Management

Manage external local agencies, Local PR agencies and other outside vendors

People Management, Engage, motivate and retain talent in the team

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