Lead - Marketing Communication

Shapers Management Services Private Limited
  • Aurangabad, Patna, Gaya
  • Confidential
  • 8-13 years
  • 24 Apr 2015

  • Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Educational Qualifications : MBA/ PG

Job Location : Bihar

Job Description:

-Develop and execute the marketing communication strategy and support the formulation of overall marketing strategies to meet agreed company objectives

-Strategically plan and manage launch campaigns for new products

-Define product marketing requirements to facilitate the incorporation of the same in overall marketing strategy

-Analyze the effectiveness of all marketing communication efforts and strategize future initiatives

-Plan and Execute GTM marketing communication activities

-Develop sponsorship & partnership plans as per brand objective

-Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance

-Forecast ROI of all marketing initiatives and evaluate the outcomes of all marketing campaigns

-Ensure development of outbound communications including all promotional materials, videos, monthly newsletter, ensuring the brand guidelines are adhered to.

-Ensure articulation and consistent communication of Organizations desired image and position

Partner Management

-Manage external local agencies, Local PR agencies and other outside vendors

-People Management, Engage, motivate and retain talent in the team

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