Intel Strategy Manager

Group M
  • Melbourne
  • Confidential
  • 10-15 years
  • 04 Feb 2015

  • Marketing

  • Entertainment/ Media/ Publishing
Job Description

Key Responsibilities:

Be an educator about the Maxus planning framework, including to new starters and new clients.
Be an educator about the consumer tools & research tools we have across the agency ("educator" as distinct from being the default go-to person to execute all the data runs).
Helping ensure we as the Intel team balance comms planning and consumer insights-led, and data-led.
Helping the Marketing Analytics Director to identify other non-traditional data sources, and make them usable in planning.
Streamlining and speeding up core repeatable functions across the teams related to consumer research and the 4Cs (e.g. through smart templates), including sharing best practices with the Sydney Intel people
Including working with Sydney Intel team to do that too, not least by sharing best practice both ways.
Contributing to the Intel part of major responses to brief for major Melb clients - for example annual planning
Leading the Intel part of smaller responses to brief, or for smaller Melb clients - for example tactical guidance.
Helping the Client Service Directors (CSDs), so great work and approaches and best practices are distributed across the groups.
Working with CSDs to identify when appropriate, and help communicate to the client, any relevant marketing analytics projects by helping identify & define the role for such projects.
Contributing to award entries - by firstly highlighting the possible candidate entries during planning stage, and secondly by drafting entries.
Helping merchandise the Intel products - both within the agency and to clients.

Knowledge & Skills:

Intermediate to advanced experience in desktop consumer research tools e.g. syndicated research tools such as Roy Morgan Asteroid
Introductory to intermediate experience with quant and qual research - for example, knowing when each is applicable; having project managed projects; having written some initial hypotheses or stim questions
Very numerate - experienced with manipulation and interpreting small / regular data - for example in Excel
Intermediate ability to convey data and information in a meaningful way
At least some exposure to, or experience with, media buying and implementation
The ability, and the attitude, to seek out alternatives
The ability to develop internal roadmaps regarding strategic work for client development
Facilitator: both in the literal sense of planning sessions with teams and/or clients, but also a facilitator of people, between internal teams

Personal Qualities:

An ability to live the Maxus PACE values (Passion. Agility. Collaboration. Entrepreneurialism).
An inquisitive mind: the drive to continually learn new things and in turn share these with both the Intel team and the wider agency
Collaborative approach. This is key to how Intel feeds into the core Consult teams. Through collaboration you will encourage the Consult teams to ultimately own their client output, but also drive the strategy and planning elements of that output to be at a high level. It is also key to how the strategists and data analysts of Intel work together.
Energetic and creative optimist who is always looking to lean into change and try things differently

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