Head/VP Sales and Marketing

  • Mumbai
  • Confidential
  • 10-15 years
  • 22 Sep 2015

  • Sales & Marketing

  • Construction/ Real Estate
Job Description


A leading real estate group





Primary Responsibilities

Responsible for leading and directing the day-to-day operation of the project sales and marketing departments to maximize sales, market share and maintain customer satisfaction 


Reporting To




GM/Manager -- Sales, GM/Manager -- Customer Service


Education & Experience

*         MBA Degree, preferably in Marketing or Business Administration with Marketing/Sales Focus

*         Has 10+ years of experience in Sales and Marketing functions of Real Estate with proven track record of handling Sales of large projects


Mindset and Behaviour

*         Inspiring and creative mindset

*         Orientation to think out of the box

*         Strong customer-service orientation

*         Holistic approach to organisational impact of sales actions



*         Excellent understanding of MMR Real Estate market and customer needs

*         Able to prioritize and execute tasks in a high-pressure environment

*         Strong grasp of the broker market, channel partners and various other sales channels (e.g., corporate, international, etc.)

*         Leadership and interpersonal skills with ability to motivate subordinate teams

*         Effective communication both verbally and written

*         Ability to create effective communications which helps enhance brand value and sales 



*         Provide leadership to the day to day sales and marketing operations

*         Develop and implement strategies on Sales and Marketing functions with key focus on company's goals

*         Establish performance goals for each team member and monitor target completion

*         Plan and launch Sales and Marketing plans for all On Going and Upcoming Projects that generate high quality leads and sales conversions

*         Develop new strategies, tactics, and plans for future growth of company's client base

*         Develop relationships with key existing clients, brokers, IPC's and other channel partners

*         Identifying new avenues to target HNIs/Niche Clients

*         Participation in various Real Estate Exhibitions/Shows/Conferences for enhancing Sales and brand image

*         Oversee the gathering of market and customer intelligence

*         Close involvement in development and design of marketing collaterals like brochures, walkthroughs, website, print and outdoor media

*         Oversee the creation of standard customer documents such as sales agreements, booking forms, enquiry forms and other customer communications

*         Implementation of best customer servicing practices and overseeing their regular implementation

*         Timely and accurate inputs to Sales budgeting process

*         Periodic Sales and CRM review with the Promoters

*         Oversee the proper training of all team members to ensure everyone's goals are aligned to company objectives

*         Review the commission and incentive schemes on a regular basis



In line with industry practice and based on qualification and experience