Responsible for brand and positioning strategy for the Company.
Lead massive ATL campaigns on TV, Radio, newspaper and BTL activities on a national level.
Responsible for designing the right media mix for media buying.
Manage relationship with agencies.
Work with Marketing team to ensure consistency in branding.
10 -15 yrs of experience .
Graduate preferred from a top college
Headquarters experience and not regional experience
Experience of Brand and positioning is mandatory
Almost all experience should be in Marketing
Industry exposure in ascending order FMCG- Finance-Media TV/Radio/ newspaper,etc)