Lead Digital Marketing

  • Mumbai
  • 40-50 lakh
  • 10-15 years
  • 21 Oct 2015

  • Marketing

  • Internet/ ECommerce
Job Description

Responsible for brand and positioning strategy for the Company.
Lead massive ATL campaigns on TV, Radio, newspaper and BTL activities on a national level.
Responsible for designing the right media mix for media buying.
Manage relationship with agencies.
Work with Marketing team to ensure consistency in branding.

10 -15 yrs of experience .
Graduate preferred from a top college
Headquarters experience and not regional experience
Experience of Brand and positioning is mandatory
Almost all experience should be in Marketing
Industry exposure in ascending order FMCG- Finance-Media TV/Radio/ newspaper,etc)

Competencies/Skill sets for this job

Digital Marketing Marketing Newspaper Radio Media Mix Designing

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