Head/sr Manager/sr GM - Marketing - FMCG

FlySquare Solution
  • Ludhiana
  • 10-15 lakh
  • 10-12 years
  • 14 Jul 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

- To develop and build the overall Positioning Strategies of the Brand and to sustain this positioning consistently over a period of time through various marketing tools.

- In order to deliver the Brand Values to the Target Audience, finalization and implementation of a consistent overall 360 degree Communication Strategy for the Brand.

- Coordination with agencies to develop and execute the product Campaigns, in order to build and communicate the Brand Identity.

- Through Strategic Media Planning, increase the width and depth of Brand Communication to reach to the Target Audience in a most optimum manner.

- To optimize resources, a well planned comprehensive Budgeting Exercise and meeting these budgets without compromising the impact of the communication or liquidating the Brand Promise.

- Planning various Strategic Promotions & Events in different territories from time to time to fulfill short - term and long-term brand objectives.

- Constant Competition Monitoring to keep abreast of competitive activities. Also using the various Market Research tools to understand the brand health on a regular basis.

- Manage Business Development/product launches.

- Preparing SOPs, Manuals & Work Instructions for Marketing Division.

- Visual Merchandising: Conceptualization, creation in all the major national retail chains across the country. In charge of the in-store visual identity program for the Brand.

- Customer retention and increasing the spends of members. Closely work with agency for analysis towards understanding segment specific trends.

- Conceptualizing & implementing marketing strategies considering the market trend, annual improvement plans for expansion and new products

- Building & maintaining relations with clients, generating business from the existing accounts, achieving profitability and increased sales growth.

- Define and generate key targets to improve market presence.

- Planning marketing budgets and strategizing future growth for the company both in terms of sales and visibility

- Manage all the events that the company needed from launches to exhibitions and fairs,

- Explore new media like internet and mobile telephony platforms for new and innovative publicity campaign

- To setup reliable distribution network throughout the designated region, in order to generate market volumes for company's various products.

Competencies/Skill sets for this job

Marketing Sales Target Audience Retail Media Planning Strategy Budgeting

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FlySquare Solution